UK penetration and contract securing for HVDC special Cable Machinery supply.
Our client is an Italian company, global leader in the production of specialized machinery for the manufacturing of high-voltage direct current (HVDC) subsea cables, sought to penetrate the UK market, identified as a strategic growth area, in the context of increasing demand driven by offshore wind farm developments in Northern Europe. The client faced challenges related to market entry, positioning against established competitors, and navigating complex tendering processes in a highly specialized and competitive sector.
Key Issue
Action Plan
We delivered targeted strategic support focusing on market penetration and competitive positioning. Our intervention included:
- In-depth analysis of procurement frameworks and key players in the HVDC subsea cable ecosystem;
- Strategic support in international tenders and bid preparation;
- Positioning of the client’s technological advantages to meet evolving market and regulatory requirements;
- Alignment of commercial messaging with key decision-making stakeholders across the value chain;
The project resulted in a successful market entry and the rapid establishment of the client as a technology leader in the UK. Our strategic guidance enabled the client to:
Win critical contracts in a competitive bidding environment
Strengthen brand recognition and credibility among major offshore wind developers
Lay the groundwork for sustained commercial growth and long-term market consolidation across the UK
Achieved Goals
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